Blog SEO and JSON-LD Structured Data

Want your blog posts to stand out in search results? Meta tags and structured data can help. This article covers the basics.

Meta Tag Basics

• title — Page title. Aim for 50–60 characters. Make the topic clear.
• description — Summary. 120–160 characters. Often used in snippets.
• og:image — Image for social sharing. Set it for better engagement.

Good titles and descriptions can improve click-through rates.

JSON-LD Article Schema

Google recommends JSON-LD. The Article schema helps with rich results, dates, and author info. Correct setup can lead to dates and thumbnails in search results.

Implementation Tips

• datePublished and dateModified — Use ISO 8601 format.
• author — Link to a Person schema.
• publisher — Use Organization for site info.

Create a template and reuse it for each post.

Validation

Use Google’s Rich Results Test to verify structured data. Fix any errors before going live.

Summary

SEO and structured data are long-term investments. Set them up once and they keep working for you.